This class points out how a commercial approach is important within a business. It clarifies connections between marketing procedures, strategies and practises with a particular emphasis on international factors.

- Definition of marketing and marketing-mix.
- Market studying and case studying.
- Consumer buying behaviour.
- Brand and product policies.
- Some approaches of price setting.
- Products distribution policies.
- Communication and public relations.
- Strategies development.
- International Marketing.
- Planification and implementation of a Marketing project (actions and business).
- Audit methods

Exams without document to check if we touched the goal.